For business owners & small teams
Web Marketing Audit
Know exactly
what to fix next.
Getting traffic, but not inquiries?
We check SEO, UI/UX, and content strategy together, and map out where, why, and how to fix it.
One-time engagement · no retainer · through to recommendations
When a full-site audit makes sense.
- You're getting traffic, but it isn't turning into inquiries or sales
- You sense your visibility in search or AI search has shifted, but aren't sure what to do about it
- Your UI feels dated, but you can't tell yourself what needs fixing
- You don't need a monthly retainer right now — you just want an objective read on where things stand
From finding the issues to setting the order.
Not just SEO — we focus on turning the traffic you already have into inquiries.
- Key-page flow & content review A close look at 3–5 pages — home, main service pages, contact flow — checking whether visitors understand you in 3 seconds and can reach an inquiry without friction
- Site-wide structure & technical check A pass across the whole site for the basics — titles, meta info, page speed, and other technical SEO gaps
- AI search visibility check We run three fixed question types (your company name / your service name / a general search intent) across ChatGPT, Perplexity, and Google AI Overviews, and report what's mentioned or cited as a point-in-time snapshot
- Competitor comparison (up to 3) Up to 3 competitors compared against a fixed set of criteria — search visibility, messaging, content structure
- A prioritized improvement roadmap Each item comes with priority, reasoning, rough effort, and how to verify the fix worked. Not just verbal advice — something you can share internally as-is.
If you can share Google Analytics and Search Console access, we factor in your actual traffic and behavior data. Without it, the analysis focuses on site structure, content, and AI search visibility.
You keep a report built for action.
Not just verbal advice — a prioritized improvement action list you can share internally as-is.
From intake to delivery, in four steps.
- Sign up A short intake through our online form
- Analysis & audit Up to 1 week from kickoff — we confirm the start date after sign-up
- Report delivery Delivered as a PDF you can reference anytime
- Walkthrough call A single 30-minute call is available if you'd like one
No ongoing meetings. For 2 weeks after delivery, we answer unlimited email questions about the report itself (a request for new analysis falls under a Follow-Up Audit or a separate quote).
To start, just your site URL and what's on your mind.
- Your website URL
- What you're currently concerned about
- Google Analytics / Search Console data (if you can share it)
- Any pages or competitor sites you'd especially like us to look at (optional)
Pricing, and what's included.
A final quote is confirmed after intake.
Payment is by credit card via a Stripe payment link, sent after we confirm the scope. We start once payment is confirmed.
A re-check after you've made improvements is available as a Follow-Up Audit (€200, within 6 months of the original audit), confirming what's improved from the prioritized list.
How to think about the value.
Inquiry rate and closed deals matter as much as traffic. Below is a worked example holding monthly visits and close rate fixed. It's not a forecast of what the audit will deliver.
* Actual results vary by site and industry. This is one way to think about the investment, not a guarantee.
Worth checking before you sign up.
A good fit if
- Inquiries from your site feed directly into revenue
- You already have some traffic and inquiries
- You have someone in-house, or an agency, who can implement changes
- You want priorities set before a redesign or further investment
What this audit doesn't cover
- Implementation — you'll need someone in-house or an agency to act on the recommendations (this audit ends at recommendations, not implementation)
- Weekly or monthly ongoing meetings
- Having everything from audit to implementation handled within this price
- A guaranteed increase in search rankings or traffic itself
Turn analysis into your next action.
What matters most isn't the audit itself — it's making sure the findings turn into recommendations you can actually use.
Founder & Lead AuditorChiho
10+ years in SEO and web direction, working on SEO, content strategy, and UI improvements for company sites in Japan and abroad.
About MKTORYFAQ
What payment methods are accepted?
Credit card only, via a Stripe payment link, sent after we confirm the scope. We start once payment is confirmed.
What does "AI search" checking actually mean?
We send three fixed question types — your company name, your service name, and a general search intent — to ChatGPT, Perplexity, and Google AI Overviews, and report how you're actually mentioned or cited. It's a point-in-time observation, not a guarantee of exposure or an exhaustive survey.
How thorough is the competitor analysis?
Up to 3 competitors, compared against a fixed set of criteria — search visibility, messaging, and content structure. If you'd like more than 3, let us know and we'll discuss it separately.
Do you review every page on my site?
The site-wide check focuses on structure and technical basics. The detailed UI/UX and content review covers 3–5 key pages — home, main service pages, and your contact flow. It isn't the same depth of review across every single page.
Can I ask questions after delivery?
Yes — for 2 weeks after delivery, we answer unlimited email questions about the report. A request for new analysis falls under a Follow-Up Audit or a separate quote.
Can you check again after I've made changes?
Yes, as a Follow-Up Audit (€200, within 6 months of the original audit). We confirm what's improved from the prioritized list.
Do I have to share Google Analytics or Search Console?
No, it's optional. Sharing it lets us give you a more specific analysis.
Do you audit sites that aren't on WordPress?
Yes — the audit works regardless of CMS.
Can you also implement the changes?
This service covers the audit and recommendations only. Implementation can be discussed separately depending on scope.
What site sizes does this cover?
Up to roughly 50 pages. Larger sites get a separate quote.
Do you work with sites targeting audiences outside Japan?
It depends on the site's structure and requirements — get in touch and we'll take a look.